SU:M37

SU:M37 | Fermented Korean Skincare

Korean skincare brand built on natural fermentation, formulated to support brighter, more resilient, healthier-looking skin. Best for those wanting gentle, ferment-based actives suited to sensitive or aging skin.

SU:M37 harnesses naturally fermented ingredients — its name blends "SU:M" (breath, in Korean) with 37, the ideal fermentation temperature. The line spans essence-soaked toner pads, brightening serums, firming creams, and hydrating lip care, all built around the same fermentation philosophy.

From essence-soaked multi pads that brighten and prep skin for deeper absorption to hydrating lip care infused with nourishing actives, SU:M37 combines time-honored fermentation techniques with modern skincare science, creating gentle yet effective formulas suited to a wide range of skin concerns.